Kindle Fire Dominates US Android Market but Seemingly Non-existent Outside the US

Localytics, which has its software installed on over 500 million devices,analyzed the Android tablet market that used apps with Localytics analytics integrated and determined the following.

• The US accounted for 59% of Android tablets
• The US and Great Britain (5%) account for almost two-thirds of Android tablet

In particular Amazon’s Kindle Fire and Fire HD make up a substantial portion of the market.

• One-third of all worldwide Android tablets are Kindle Fires
• Kindle Fires account for about 56% of US based Android tablets (33% of 59%)
• However 89% of Kindle Fires are in the US and most of the rest are in Great Britain.

When the Kindle Fires become available in more countries they could take a significant amount of market share in the international Android market and put some pressure on Apple’s iPad.  Offsetting this is a trend to multi-use tablets and since Kindle devices have particular strength from holiday sales it will take at least a few quarters if not a few years to determine how much share they can take.